Control Room
Equipment and Procedures
Students learn to have a
working familiarity and understanding of the functions of a control console.
For new students, this begins on the first day of class. They are shown
the operation of the basic production, news and on-air studios. It's necessary,
as they will begin using those studios on their second day of class.
In time, they will learn
the characteristics of various microphones and the ability to use them.
The student will learn to use turntables, CD players, tape recorders, cart
recorders and players, digital audio tape units and minidisc and DAT recorders,
as well as two-track digital editors and 8-track digital audio workstations.
Students will become able to handle outside originations through the console,
as well as all the audio portions of a music show or news program.
Business
Aspects of Broadcasting
The topics of this section
include determining the costs and expenses involved in the operation of
a radio station, the financial structure, the evaluation of time to the
station and its clients. Students learn the procedures and techniques of
radio sales and will be able to demonstrate the ability to use maps, rate
cards, and contracts in accordance with station practices.
Formatics in
Radio
Students learn the use and
design of hour clocks in the practical application of the elements that
constitute a radio broadcast format. The students must be able to explain
how each of these elements differs in use in each of the radio formats
in the market.
Surveys and
Demographics
Students learn the methods
of measurement used by broadcasters to evaluate the function of the station's
overall operation. This includes Arbitron ratings and telephone research
conducted by stations.
Traffic
The student learns the duties
and operation of the Traffic Department. This includes being able to list
the elements and procedures of log-keeping and being able to demonstrate
a working knowledge of the rules and regulations pertaining to traffic
control and standards of performance. It includes the scheduling of commercials
by date, time and percentage of play.
Promotion
The duties and responsibilities
of the Promotions Director are explained to the students. They will learn
the relationship of the promotions department to the management, sales
department and air staff of the radio station.
Rules and Regulations
The student will receive
an overview of the rules and regulations governing licenses, measurements,
log and record keeping, political broadcasts, and lottery laws. The students
will learn the role of the National Association of Broadcasters (NAB) in
Radio. Students will be provided the forms necessary to obtain an FCC restricted
radio telephone operators permit.
Advanced Air-Personality
Performance
By this point the student
should be able to perform to high, local broadcast standards in the role
of audio operator, "D-J" air talent, and in varied format situations. They
will be able to demonstrate a mastery of and professional proficiency in
all function of an entry level on-air radio position.
Voice-over Commercials
The student learns to perform
to acceptable standards as voice-over talent, presenting various techniques,
using different types of copy and displaying a knowledge of voice-over
requirements. Students become able to list the different classifications
of commercials and explain the differences in vocal delivery and styles.
Multi-track
Production
Students must be able to
perform to high, local standards in the role of production-person and demonstrate
the ability to utilize a four-track production studio to produce professional
quality commercials and promotions. Equipment includes the use of digital
editors, sound effects processors, digital storage and transfer as well
as analog tape editing and splicing.
Digital Production
Students must be able to
perform in the role of production-person and demonstrate the ability to
utilize a Korg Soundlink 8-track digital audio workstation to produce professional
quality commercials and promotions. They must also be able to transfer
digital audio to analog systems, and analog to digital, through the use
of digital audio tape (DAT) and minidisc digital recording media, as well
as automated digital transfers.